Google to make Copyright Disclaimers more Prominent | Google Partnership with Getty Images to provide Image Credits

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Google to make Copyright Disclaimers more Prominent | Google Partnership with Getty Images to provide Image credits:

Google Privacy Policy Changes: Google announces to form Multiyear Global Licensing Partnership. As part of the partnership, Google will modify its Image Search to improve acknowledgment of contributors’ work. The changes will include making Copyright Disclaimers more prominent and likely to remove view image links to the image URL. Google through this partnership is going to obtain multi-year license for Getty’s Image in its products in exchange of reforming its approach to copyright in images search. Google will do more to demonstrate copyright attribution for the Images.

Google’s Agreement with Getty Images

In view of the accusation made by Getty on Google for creating galleries of High Resolution, copyrighted content & promoting piracy which resulted widespread copyright infringement. The said April 2016 complaint also consisted of accusation on Google for distorting Search Results in favor of its own services. Google was accused of distorted search results in favour of its own services including Google Images, Shopping, Maps, Media Companies (Getty to Travel sites/ Price Comparison).

  • Mainly the image search portion of Google Search with which Getty took issue.

About Partnership Deal between Google & Getty Images

Based on the report this Partnership Deal means Google will be able to use Getty Images’ content in its products and services. The partnership is the result of conversations between Google, photographers, and publishers about how the search engine could better provide attribution in image search.

The CEO of Getty Images Dawn Airey also conveyed the message that “We will license our market leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem,”

Earlier in Last Year Google was fined with a record breaking €2.42 billion by European Union for manipulating Search Results in favor its own Shopping Services over relevant results offered by competitors. Now a days Google is facing high scrutiny from European regulators over its Search Engine, which has led Google to make structural changes to few of its services overseas.

Sources- WT

Website of the Google: www.google.com

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